WHAT IS PINHOOKING?
While the public sees fascinators, champagne, and glamour, we know the truth behind the racing industry: behind the glitz lies a world of greed, suffering, and exploitation. More and more Australians are beginning to see past the carefully crafted image.
A racehorse’s life begins with the comfort of a mother’s care—food, water, and nurturing. But this brief window of compassion is short-lived. From there, horses are commodified, sold for profit, and pushed into an unnatural and demanding career on the track.
Life as a racehorse is far from ideal. Confined in stables for up to 23 hours a day, isolated and deprived of natural social interaction, their lives are dictated by human profit—not their welfare.
Pinhooking, a practice often glossed over as harmless investment, is just another form of gambling. Buyers purchase young horses—often weanlings or yearlings—with the hope of reselling them for a profit months later. THAT RARELY HAPPENS.
It’s high-risk speculation masked as sport, and it’s sold with the same hype you’d expect at a casino.
50% MAKE THE MARGIN BACK
25% LOSE MONEY
25% MAKE MONEY
The reality? Only the stories of horses that make money are publicized.
In truth, most horses lose value within their first few years. And here’s what many don’t know: businesses involved in breeding, training, and selling racehorses often write off losses in their tax returns.
That means taxpayers are footing the bill for this industry’s gamble—resulting in less funding for essential services like health, education, and skill development.
While the industry pours millions into PR campaigns to promote its supposed care for horses and their “life after racing,” grassroots rescue organisations struggle without support, doing what they can to save horses from slaughter.
It’s time we stop romanticising this industry and start facing the uncomfortable truth behind the spectacle.
What do YOU think?
Join the conversation on our Facebook page at: https://www.facebook.com/@NoAussieHorseSlaughter
#MOHM THREATENED?
We’ve been threatened by those in the horse racing industry and those who benefit from horse slaughter more times than we can count.
But we are not going away.
We are going to persist until horse slaughter no longer exists for any purpose within Australia -- and until the horse racing industry makes drastic changes.
We are going to continue our hands-on work to offer lifelong sanctuary to as many horses as possible. We generally have 20 at just one of our locations - at any given time.
We have the acreage to take on more horses as financial support allows.
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AUSTRALIA FREEDOM OF INFORMATION
AN EXTREMELY USEFUL TOOL FOR ADVOCACYAdvocates for horses and the banning of horse slaughter within Australia (and elsewhere) were thrilled to learn in June of 2023 that horse slaughter for human consumption was to stop at the Meramist facility. Of course, there were...






