We started this website because of horses purchased at Echuca (a horse sale) and then put on a truck to a Queensland abattoir.

A 1500 KM trip – often in extreme temperatures.

The horses were crammed on a truck with no feed, no water, no rest – sometimes on the truck for 30 hours.

Some arrived with broken legs, others died on the way.

It was heartbreaking to see this happening every fortnight and the horse slaughter industry in Australia does not discriminate.  All types of horses from pets, to show, to rodeo, to sport, to race horses and wild horses are slaughtered.

We knew we needed to do something to raise awareness in the European Union and here at home in Australia so we started this site to help ban the slaughter of any and all horses within Australia.

We’ve been successful at coming up in the search engines when those looking to purchase horse meat at the wholesale level are looking for sources –  and even when people are looking for jobs in abattoirs or knackeries.

We hope that at least some have decided against buying horse meat produced in Australia because of the dangers and cruelty we’ve exposed and we hope that at least some job seekers have thought twice as a result of visiting our page.

BUT 4 years into this advocacy work for horses do we now wish that maybe we’d picked a different name?

Yes, because at times when we find ourselves having to explain why we picked the name and we understand that some may find our name abhorrent…

We hope you understand that the name was NOT meant to be offensive.  Our intentions were — and remain pure — again we are opposed to the slaughter of horses for any purpose — and we thank you for caring!