TO OUR CRITICS: THANKS FOR THE FREE BOOST!
We’d like to take a moment to sincerely thank a special group of people:
The naysayers. The scoffers.
Every time you take the time to leave a snide, dismissive, or downright angry comment on one of our social media posts—you do us a favour.
You might think you’re silencing us.
You might think you’re protecting your beloved racing or slaughter industry.
You might even think you’ve “won” because you left a comment shouting “this is fake news!” or “you don’t know what you’re talking about!”
But here’s the truth: you’re helping us reach more people.
Social media algorithms love engagement. They don’t care if the comments are positive, negative, or from someone who can’t spell “knackery”.
Every single comment you make pushes our post higher in the feed.
Your comments help get our posts shown to more people.
Your comments help our posts find their way into more newsfeeds.
Your comments are helping start more conversations.
So when you react with outrage, denial, or mockery—you’re handing us reach on a silver platter.
And better still?
That reach brings in support.
It brings in donations.
It brings in people who do care, who do ask questions, and those who don’t look away when the truth makes them uncomfortable.
So from the bottom of our hearts:
Thank you for helping us spread the truth.
Thank you for boosting the stories of the horses you’d rather ignore.
And thank you for being a shining example of exactly what’s wrong with the culture we’re trying to change.
Keep those comments coming.
We’ll keep telling the truth.
And the algorithm will keep doing the rest.
With appreciation,
What do YOU think?
Join the conversation on our Facebook page at: https://www.facebook.com/@NoAussieHorseSlaughter
#MOHM THREATENED?
We’ve been threatened by those in the horse racing industry and those who benefit from horse slaughter more times than we can count.
But we are not going away.
We are going to persist until horse slaughter no longer exists for any purpose within Australia -- and until the horse racing industry makes drastic changes.
We are going to continue our hands-on work to offer lifelong sanctuary to as many horses as possible. We generally have 20 at just one of our locations - at any given time.
We have the acreage to take on more horses as financial support allows.
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